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Gordi pastries and cakes are the trademark and the biggest leap of the company Ishrana produkt made to the position of an absolute leader in the confectionery manufacturing industry. Ishrana produkt started on its corporate journey as a regular store more than three decades ago, as far back as 1987. Today, thanks to a clear mission and vision created by its executives, it is a serious company with 20 employees, mainly young, professional and ambitious people.

It is their commitment and creativity that is responsible for creating the Gordi brand, whose pastries and cakes represent the epitome of quality sweet delicacies on the Serbian market. Not only do they constantly work on aspects such as improving quality business and productivity, for which they are provided with the most optimal conditions by the company Ishrana produkt, but they also take care that the traditional quality of the Gordi products meets the expectations of the greatest gourmands.

That is why the Gordi pastries and cakes are handmade, while attention is paid to the smallest details, using natural and high-quality ingredients. The result is an extremely creative and diverse assortment, the quality of which is best illustrated by the numerous awards received at local and international confectionery trade fairs. After all, Gordy products speak for themselves.

Gordi biscuits and cakes are a trademark of the company and the biggest breakthrough diet product to a position of absolute leader in the production of confectionery products. Food product, which has its corporate journey started as an ordinary action for more than 3 decades, way back in 1987, today, thanks to a clear mission and vision of its leaders, a serious company that has 20 employees, mostly young, professional and ambitious people .

It is their commitment and creativity responsible for creating brand Gordy, whose biscuits and cakes represent the epitome of quality sweet delicacies on the Serbian market. They not only constantly working on aspects such as improving the quality and productivity of operations, for which they provided optimal conditions by the company Food product, but also carefully take into account the fact that traditional quality Gordi products meet the expectations of most demanding gourmets.

Therefore Gordi pastries and cakes handmade products, by attaching importance to the smallest detail, using natural and high quality ingredients. The result is an extremely imaginative and diverse offer the quality of which is best illustrated by the numerous awards at national and international fairs in the field of confectionery industry. After all, Gordy products speak for themselves.

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OUR MISSION

 

Everyone at the Ishrana produkt company is aware that Gordy is as successful as its customers are satisfied. Thus, our everyday efforts are focused on meeting various consumer needs through the creation of the most creative and diverse assortment of the Gordi products. 

As much as we care that consumers of the Gordi delicacies are satisfied with the quality and taste, we are also aware that the availability of our sweet masterpieces entails high-quality cooperation with our loyal business partners. That is why we tend to develop and nurture long-term and loyal business relationships with them.

 

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OUR VISION

 

Quality means nothing if it lacks continuity. For this reason, we are not content with the results achieved, but are striving to set new standards in the confectionery manufacturing industry, both in Serbia and in the region.

The finest example of our ambition to be unique is our Gordy GugelHupf, one of its kind in the Serbian market. Naturally, we shall not stop at that. We are constantly devising recipes for new treats in order to delight our loyal customers over and over again.

 

 

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PRODUCTIVITY IMPROVEMENT

 

In line with our vision, we are making our best efforts to increase productivity levels on a daily basis. This is also why Ishrana produkt has been included in the Senior Experten Service – a programme of the German Foundation for International Cooperation for helping small and medium-sized enterprises. Under this programme, more than 23,500 trainings have been conducted in as many as 160 countries since 1983.                                                                                                             

The Senior Experten Service is designed to bring more than 9,000 experienced and proven specialists to share their years of international experience in over 50 different industries with the management and employees of the companies that are a part of the programme. In our case, Mr. Willi Ren from Stuttgart, one of the most recognized experts in the confectionery field, is in charge of providing invaluable advice for the further development of our company.                          

 

 

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BUSINESS IMPROVEMENT

 

In line with our mission, we wish our employees to be thoroughly acquainted with cutting-edge methods of using ingredients for sweet products. We were pleased to provide our leading experts from Ishrana produkt with the opportunity to attend a culinary course in Aalst, Belgium, aimed at gaining advanced knowledge of chocolate as a raw material and its use for the Gordi brand needs.

The course was organized by the world-renowned company Belcolade, which has been involved in chocolate manufacturing for more than a century. A special fact about this company is that it takes part in the entire manufacturing process, from the primary production in the form of cocoa cultivation on its own plantations in Ivory Coast, processing of semi-finished products, to the delivery of the final product – the finest, highest quality and most delicious white, black and milk chocolates.                                                                                                           

 

 

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Humanitarian Activities

One of our most important characteristics is nurturing true values, not only business ones but also human ones. We take great pride in carrying out a wide variety of humanitarian work and taking every opportunity we can to help those most in need.

That is the reason why Ishrana produkt actively participates in the humanitarian work of the Foundation of HRH Crown Princess Katherine Karadjordjević. Perhaps the most cherished recognition that we, as a company, have received and that goes beyond all business-related victories is the title of Royal Purveyor awarded to us by HRH Crown Prince Alexander II Karadjordjević for our significant contribution to many humanitarian actions. 

Humanitarne aktivnosti

One of our most important traits is the nourishment of true values, not just business-wise, but also humane. With great pride and effort, we participate in different kinds of humanitarian work, and we use every opportunity to help those in need.

That’s the reason why Ishrana Produkt actively participates in the work of HRH Crown Princess Katherine Karadjordjevic Foundation. One of our favorite accolades, even more, important than all our successes in business, is the title of Royal Purveyor entitled to us by the HRH Crown Prince Alexander II Karadjordjevic for our contribution to humanitarian efforts.

GUIDELINES OF QUALITY
AND PRODUCT SAFETY

To earn the trust of our consumers and business partners in the Gordi brand, Ishrana Produkt took the necessary measures to achieve the production of the highest quality, such as:

  • Performing all production processes according to the laws and standards;
  • Implementation of JUS 9001:2001 and HACCP standards;
  • Achieving, maintaining, and continuously improving the quality control system improvement according to the requirements of 9001:2001 standard;
  • Achieving, maintaining, and continuously improving the food safety systems according to the Recommended International Code of Practice, General Principles of Food Hygiene CAC/RCP 1-1969, Rev. 4-2003;
  • Use of HACCP standard during the production and development of new products;
  • Exploration and use of the latest technologies;
  • Exchange on information on the quality and safety of products with external parties;

GUIDELINES OF QUALITY
AND PRODUCT SAFETY

To earn the trust of our consumers and business partners in the Gordi brand, Ishrana Produkt took the necessary measures to achieve the production of the highest quality, such as:

  • Performing all production processes according to the laws and standards;
  • Implementation of JUS 9001:2001 and HACCP standards;
  • Achieving, maintaining, and continuously improving the quality control system improvement according to the requirements of 9001:2001 standard;
  • Achieving, maintaining, and continuously improving the food safety systems according to the Recommended International Code of Practice, General Principles of Food Hygiene CAC/RCP 1-1969, Rev. 4-2003;
  • Use of HACCP standard during the production and development of new products;
  • Exploration and use of the latest technologies;
  • Exchange on information on the quality and safety of products with external parties;